More and more people are using the web as their main shopping outlet. With overwhelming number of shopping sites out there, I personally find it easier to shop in a real store instead of a virtual store. One way to make your decision for online shopping easier is via social shopping sites. What’s that you asked? Social shopping sites allow groups of people to connect with each other based on their peresonal interests. Users from the social shopping sites can share information about products, deals and prices. Some even allow you to create shopping lists with your friends. (One thing comes to mind is to search for a travel social shopping site. I have been looking for affordable tickets to Europe for weeks now). Below are 17 social shopping sites and their stats from http://socialmediatrader.com/ You can see that the demographics of social shopping sites cover a wide range. I am looking forward to using some of the sites to help my future purchases.
The data in the table below was compiled from Compete, Quantcast and MSN Adlabs.
| Website | Age Demographics | Gender % | Monthly Traffic | ||
|---|---|---|---|---|---|
| Primary | Secondary | Male | Female | ||
| Amazon | 35-44 | 45-54 | 47-55 | 45-53 | 51,300,537 |
| Buzzillions | 25-34 | 35-44 | 53 | 47 | 356,090 |
| Crowdstorm | 18-24 | 25-34 | 61 | 39 | 3,118 |
| Epinions | 25-34 | 35-44 | 47-54 | 46-53 | 3,380,748 |
| Etsy | 25-34 | 35-44 | 30-45 | 55-70 | 1,593,789 |
| Glimpse | 45-54 | 35-44 | 54-69 | 31-46 | 90,827 |
| Kaboodle | 25-34 | 35-44 | 46 | 54 | 2,564,972 |
| Osoyou | 25-34 | 35-44 | 51 | 49 | 12,716 |
| Reevoo | 35-44 | 25-34 | 54-66 | 34-46 | 10,571 |
| ShopStyle | 25-34 | 18-24 | 47-49 | 51-53 | 216,733 |
| ShopWiki | 25-34 | 35-44 | 47-49 | 51-53 | 213,194 |
| Stylefeeder | 25-34 | 18-24 | 28-58 | 42-72 | 527,284 |
| StyleHive | 25-34 | <18 | 38-51 | 49-62 | 504,689 |
| ThisNext | 25-34 | 35-44 | 41-56 | 44-59 | 324,207 |
| Wishpot | 25-34 | 45-54 | 51 | 49 | 3,072 |
| Wists | 25-34 | 35-44 | 40-56 | 44-60 | 65,877 |
| Zebo | 18-24 | <18 | 48-56 | 44-52 | 49,402 |